How do you use public information for mortgage leads?

I have access to public information in my area but i dont really know how to use that information to gain mortgage leads. I am able to search for FHA, VA, Conventional, and Balloon programs. Which is my best option and why? ThanksHow do you use public information for mortgage leads?I would think Balloons because they are like to be the ones that someone can't afford to pay-It should give you the when of how soon they need to refi? So search by date and see what is coming up. Then target them specifically for your postcards on current rates and solving their problem! They used to say that people move every 7-8 years these days we are see in it is more like every 5 or so so if you want to know who is likely for a financial need search those dates in any kind of mortgage that are at least 5 years old. If you find any that are 7-8 years those are the best targets as they are past their prime for a re-fi or move! and when you run across those that need to move%26gt;%26gt;%26gt;Call a REALTOR and make a friend they are trying to do what you are doing. Anticipating for new leads and it is one of the hardest jobs they do. Good luck in your new business.How do you use public information for mortgage leads?You must be a brand new Loan Officer? Good luck... think about getting a 2nd job to help pay the bills while you build a pipeline. It takes many months, years to get there. Bottom line with any lead is if you can put them in a better situation than they are in currently. Focus on friends and family for referrals and getting out there with your business cards. Don't weed yourself out of the business by going broke on leads and advertising. that's the fastest way to weed yourself out. Pick up the phone and don't leave your desk until you've contacted 20 people to tell them what you do and you'd love it if they think of you when referring friends. http://www.choicefinance.net/